Business isn’t some disembodied bloodless enterprise. Profit is fine — a sign that the customer honors the value of what we do. But “enterprise” ( a lovely word ) is about heart. About beauty. It’s about art. About people throwing themselves on the line. It’s about passion and the selfless pursuit of an ideal.
—Tom Peters

A true leader has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to the needs of others. He does not set out to be a leader, but becomes one by the equality of his actions and the integrity of his intent.
—Douglas MacArthur

You cannot mandate productivity, you must provide the tools to let people become their best.
—Steve Jobs

Business has only two basic functions — marketing and innovation.
—Peter Drucker

Strong leaders engage their critics and make themselves stronger. Weak leaders silence their critics and make themselves weaker.

The most effective leaders score high in both confidence AND humility.

Changing your mind doesn't make you a flip-flopper or a hypocrite. It means you were open to learning.

—Adam Grant

Management is, above all, a practice where art, science, and craft meet.
—Henry Mintzberg

In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.
—David M. Ogilvy

The Accountability Audit doesn’t just expose weaknesses; it empowers individuals and teams to own their responsibilities and thrive in a culture of trust and excellence. By combining critical analysis with actionable strategies, it ensures lasting improvement and alignment.

“Excellence is the product of high aspirations and low ego.”

"A hallmark of wisdom is knowing when its time to abandon some of your most treasured tools and some of the most cherished parts of your identity."

“The most meaningful way to succeed is to help others succeed.”

“Effective hiring, screening and team building is not about bringing in the givers. It’s about weeding out the takers, and if you can do that well, you’ll be left with givers and matchers.”

—Adam Grant is a renowned organizational psychologist, bestselling author, and global influencer. As Wharton's top-rated professor for seven consecutive years, his expertise in motivation, generosity, original thinking, and rethinking has made him a leading authority in his field.

We experience guilt through projected resentment. Whenever you feel guilty, find out what you resent, and the guilt will vanish and you will try to make the other person feel guilty.

If you have any difficulties in communication with somebody, look for your resentments. Resentments are among the worst possible unfinished situations — unfinished gestalts. If you resent, you can neither let go nor have it out. Resentment is an emotion of central importance. The resentment is the most important expression of an impasse — of being stuck. If you feel resentment, be able to express your resentment. A resentment unexpressed often is experienced as, or changes into, feelings of guilt. Whenever you feel guilty, find out what you are resenting and express it and make your demands explicit. This alone will help a lot.

—Fritz Perls, was a German-born psychiatrist, psychoanalyst and psychotherapist. 1893 – 1970

I am not afraid…I was born to do this.
– Joan of Arc

Mischievous Marketing is for the brands and entrepreneurs who aren’t afraid to bend the rules and stir things up. It's about creating campaigns that are playful, provocative, and impossible to ignore. We break free from safe marketing tactics and craft unexpected strategies that get people talking, laughing, and sharing.

Craft is what we are expected to know; art is the unexpected use of our craft.

Innovation = Freedom: Let go of old ways, and you’ll make space for fresh perspectives and creative breakthroughs.

Narrative Control = Influence: If you don’t like the conversation, change it. Your brand's voice is your power—use it to lead, not follow.

Craft Is a Starting Point; Art Is the Outcome: Excellence is expected, but it’s the unexpected, bold use of that excellence that makes something stand out.

If you don’t like what is being said, then change the conversation.
—Don Draper, Mad Men

If you want something new, you have to stop doing something old.
—Peter Drucker

"To the disrupters go the spoils."
— Heather Simmons, Reinventing Dell

Instigating Innovation is a dynamic service designed to shake up stagnant thinking, challenge outdated frameworks, and ignite transformative solutions. It’s not about handing over cookie-cutter strategies; it’s about facilitating the conditions for your team or business to think differently, act boldly, and create lasting impact.

Disrupt. Design. Deploy. Evolve.

This service combines visionary creativity with practical implementation, bridging the gap between ideas and action. It’s designed for companies and teams ready to embrace bold change, face complexity head-on, and build something extraordinary out of the unexpected.

“No artist tolerates reality.” Throughout my life’s journey, there have been countless instances where being unsatisfied with the status quo led to the creation of something new. "

—Friedrich Nietzsche

"Without change, there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable."
—William Pollard

"Ideas are not solutions; they are the raw material of solutions."
—Arthur VanGundy

Innovation is fostered by information gathered from new connections; from insights gained by journeys into other disciplines or places; from active, collegial networks and fluid, open boundaries. Innovation arises from ongoing circles of exchange, where information is not just stored but created. Knowledge is generated anew from connections that weren’t there before.

The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions.
—Anthony Jay

Outcome Engineering is a strategic service focused on reverse-engineering success. By identifying desired outcomes first, this approach designs actionable paths to achieve specific goals with precision, creativity, and efficiency. It’s not just about planning—it’s about crafting intentional, measurable results that align with your vision.

We are not creatures of circumstance; we are creators of circumstance.

— Benjamin Disraeli

Outcome Engineering puts results at the forefront, eliminating inefficiencies and missteps by aligning every action with a well-defined endgame. This service empowers organizations to tackle ambitious goals with confidence and creativity, setting them up for lasting success.

Written reports stifle creativity.
—Ross Perot

The greatest resistance that I encounter from people whom I’m trying to sell to is grounded in discomfort — which really comes from a lack of understanding. So a great salesperson, in effect, knows how to sell understanding.
—Phil Guarascio

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.
—Steve Jobs

The art of progress is to preserve order amid change and to preserve change amid order.
—Alfred North Whitehead

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
—Steve Jobs

Sometimes what we don’t know about a problem is more important than what we do know. By this, I mean that we may focus on problem elements perceived to be known which may result in an unsatisfactory outcome. Problem knowledge is important, that is why it also is important to test assumptions to uncover what we ‘don’t know’ since that information can contain the keys to reframe our perspectives which, in turn, can allow potential solutions to suddenly ‘pop’ out.
—Arthur VanGundy

Focus on a few key objectives…I only have three things to do. I have to choose the right people, allocate the right number of dollars, and transmit ideas from one division to another with the speed of light. So I’m really in the business of being the gatekeeper and the transmitter of ideas.
—Jack Welch

Innovation is fostered by information gathered from new connections; from insights gained by journeys into other disciplines or places; from active, collegial networks and fluid, open boundaries. Innovation arises from ongoing circles of exchange, where information is not just accumulated or stored, but created. Knowledge is generated anew from connections that weren’t there before.
— Margaret J. Wheatley

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
—Steve Jobs